One of the big changes we are making is a name change from Infoaxe to Flipora. Infoaxe is the company and Flipora is our ONLY Product. Flipora is of course still the same great Web History Search Engine that you’ve been enjoying all these years.
Both domains will continue to work while we finish the transition. Let us know if you run into any technical issues as a result of this by emailing support@infoaxe.com and we’ll help you.

Why are we making this change?

Very simply, although we are nostalgic about Infoaxe (Info was short for Information and Axe was a play on access and a nod to Stanford where we first begin working on this idea and started the company ), we felt it was a little confusing to users. We had cases of people misspelling Infoaxe as Infoacts or Infoax and so forth.

We thought long and hard to come up with a simple, yet fun name and settled on Flipora. You can begin signing up for and using the web history search engine from http://www.flipora.com We are also timing this with an exciting new redesign of the site so we hope you like it!

We wanted to give a shout-out to some of the blog posts you, our users wrote about Infoaxe and how
you have been finding the service helpful. Thanks for recommending us to your friends
& readers. We have some exciting new features lined up this year which we hope you enjoy
and let you get even more out of Infoaxe.

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Moving to a New Computer
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Infoaxe: Full text Web History Search synchronized between Firefox, IE on multiple computers
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Memory Search Tool -Infoaxe
Web History – Let your Memory run to your Firefox Browser
TechWhack -Infoaxe is a Search Engine for your Web History

As always, let us know what you think at support@infoaxe.com. Tell us what you love about the service, what you think we can do better etc. We’re listening.

Infoaxe Real-time Search

With Infoaxe’s Real Time Search you ask the question, ‘What’s popular now for X?’ (where X is your search query).

For eg. if you search for ‘iphone review’, Google shows a review of the first generation iphone from 2007 which is irrelevant now. Infoaxe on the other hand, shows a review of the iphone 3GS which is what is relevant NOW for such a query.

Infoaxe’s real-time search engine works by analyzing the aggregate attention data collected by our Web History Search Engine with over 2.5 million users. We know what the world is looking at NOW and leverage that data to figure out the most timely and relevant results for queries. Infoaxe’s ranking algorithms use signals derived from this aggregate browsing data to provide a real-time view of the Web for searchers. Instead of merely sorting results by time, Infoaxe’s algorithms use freshness as a signal alongside several other relevance signals to provide relevant results. We think the best result for a query is one that is as fresh as possible but not fresher ;P. We think Einstein would agree .

Infoaxe does particularly well for queries relating to Shopping, deals, movies/sitcoms/ebooks etc. Check it out here and let us know what you think! This is just our first step out the door. We are constantly tuning our ranking our indexing algorithms so expect search quality to keep improving!

So, what is Friend Share?

With the deluge of information available on the Web, it has become much harder to sift through and find content(news, videos etc) that is relevant and interesting to us. At Infoaxe, we are hoping to make that sifting a little easier (and maybe even fun ) by letting you filter it via your friends.

Friend Share answers the simple question “What are my friends reading today?” You can,

• Stay up to date with news, videos and other interesting articles your friends are reading on the Web
• Share your favorite sites with your friends who will be able to see whenever you read an article on these sites (or watch a video)

[Image courtesy:http://blog.campography.com/]

Using Friend Share is very simple,

Step 1: Select the sites you want to share with your friends. You will be able to conveniently manage your shared sites later.

Step 2: Invite friends to follow (in a manner similar to Twitter, Friendfeed etc). Invite your friends so that, they can see what you’re sharing and you can keep track of what they are sharing as well. In your Friend Share home page, you will see updates from the friends you are following.

Webpages get added to your Feed on Friend Share ONLY if you have the extension installed with Record ON. You can get the infoaxe addon for Firefox here and for Internet Explorer here.



As always, at Infoaxe we are extremely careful with respecting your Privacy. We will never share anything without your explicit permission. You can always a delete a site later from your shared sites. You can also delete explicit items that are shared.

Click here to get started with Friend Share!

Infoaxe is now a Mozilla Recommended Addon for Firefox! You can download Infoaxe from the Mozilla site here.

You can find Infoaxe under Bookmarks, Search Tools, Toolbars, Social & Communication & Other categories on the Mozilla Addons Site.

Remember that Infoaxe is also available for Internet Explorer here in the brand new Microsoft Internet Explorer Addons Gallery!

To keep up with Infoaxe, follow us on:

Facebook

Twitter

We hope you’re finding Infoaxe useful. As always email us at support@infoaxe.com to let us know your thoughts, what you like, hate etc.

One of the benefits of maintaining your Web Memory/History with Infoaxe is to keep your Web Memory in sync across multiple computers and browsers. For example, with Infoaxe you can view a page in your Internet Explorer browser at work and search and find it again from Firefox at home!

With Quick Links (which are like bookmarks), you can bookmark something in Internet Explorer and have it show up on Firefox! (and vice versa of course)

How cool is that? It’s one unified web memory that you can maintain across ALL the computers and browsers you use.  To reap these benefits make sure you have Infoaxe installed on ALL the computers and browsers you use.

You can find our Firefox addon here and our Internet Explorer Addon here.

The obvious benefit of having a search engine for your Web Memory is that you will never forget a web page again. You have a search engine for our very own slice of the Web.

However, there is a slightly less obvious but LARGER benefit to using Infoaxe namely Personalization for Search. With Infoaxe searching your personal Web, you can now be lazy when you query Google/Yahoo/Live. (In the remainder of this post, when I say Google please do a macro substitution with Google/Yahoo/Live Search ).

Let me explain with an example, say I wanted to go to Martin Lefebvre’s page  on linkedin (Martin is an investor at Infoaxe). In Google only the query “martin lefebvre linkedin” gives me the right result at number 1.

With Infoaxe (see image below) on the other hand, I can just type in “martin” and get what I want right at the top! Here its a savings of 2 words (or ~67% improvement).

Convinced?

Here is another example (again from personal usage). There is this really cool Thai restaurant called Siam Royal in Palo Alto. Just like everybody else, if I want to meet someone for lunch at Siam Royal I send them a pointer to its yelp page. To get to this page in Google, I need to type “siam royal yelp”. With Infoaxe all I need to type is “siam” !!

Search for Siam Royal

Here, there is again a savings of ~67%. These savings add up very fast…

This is our challenge for Infoaxe users. Be Lazy! The next time you search on Google to get to a page you know you’ve visited before, query with RIDICULOUSLY fewer words. We’ll find it! Let us do the work for you.

If we don’t find it now, let us know. We are constantly tuning our ranking algorithms and your feedback is very important to us.

Infoaxe has ranking algorithms tuned for Web Memory search, these are different from a tradional Web Search Engine which cannot be as aggressive with personalization for obvious reasons. General Web Search is a one size fits all for the most part (with some exceptions), and that works best in many cases. Infoaxe is your Personal Web’s Search Engine. So, be lazy & try querying with fewer words…we dare you!

Infoaxe (http://www.infoaxe.com), is a Personal Browsing History Search Engine. With Infoaxe every page that you visit on the Internet gets added to a collection called your Personal Web Memory and infoaxe makes this collection, searchable across all the computers you use. Thanks to Infoaxe, there is no need to ever bookmark a page again. It makes getting back to web pages seen in the past (like videos, news articles etc) extremely fast and easy. Infoaxe also lets you ‘pivot’ around web pages seen in the past to see other pages that you visited at the same time. Tagging and sharing pages from your web memory with your friends is also very convenient with Infoaxe.

We have been receiving rave reviews from our existing users and hope you find Infoaxe compelling as well and join the growing number of happy Infoaxe users!

Why Infoaxe?
The Infoaxe story began when Vijay and I were graduate students in Computer Science at Stanford, as a result of the increasing problem we faced, of being able to keep track of interesting and useful information on the Web. The Web is growing rapidly and it is rapidly outgrowing the tools we are using to keep track of the Web (bookmarks, emailing links to yourself etc). Infoaxe is the next big step in this regard. We wanted to make it extremely easy for web users to keep track of their personal slice of the Web.

What is Infoaxe?
Infoaxe is a search engine for your web memory.
Every page that you see on the Web gets added to your personal Web Memory and is now searchable.
Your Web memory is private to you and portable (can be accessed across any computer that you use).
You never have to bookmark a page again!
(everything gets implicitly bookmarked and becomes searchable)

What should I do to get started?
V. Simple. Sign up for Infoaxe and install the infoaxe toolbar. The toolbar sends the urls to be added to
your personal web memory so its necessary to install the toolbar on all computers you use.

Go to http://www.infoaxe.com and watch the quick demo video. Check out the FAQ as well, which should answer most
of your questions.

Here are some cool things you can do with your Web Memory at your finger tips,

* Your web history synchronized, searchable and portable across all computers and browsers you use. Take it wherever you go!

* Pivot on events: Say, you wanted to look at all the websites you looked at when you were researching grad schools many months ago. This sounds almost impossible to accomplish with a general Web Search Engine like Google. The right query is quite hard in this case since there likely isn’t one single query which will give you all the pages. You might have looked at other grad schools like MIT, CMU etc, tips for writing good grad school essays etc. infoaxe helps you here by letting you pivot around a Web page in your Web Memory. Think of this as something like time travel. You can ask infoaxe to show you all the web pages you were looking at when you were looking at the Stanford University Graduate Admissions home page. We think its more natural to remember events than dates, and pivot lets you pivot around events in your Web Memory.

* Many of our users tell us that thanks to infoaxe, their search queries to Google have become a lot shorter. For eg. these days to go to the website of the restaurant Siam Royal in Palo Alto, I no longer need to type ” siam royal palo alto” to Google. I just type “siam royal”.(That’s a lie, I actually just type “siam” )With of our convenient Google widget, searching on Google.com displays infoaxe web memory results on the vacant right column of the Google search results page.

* Here is another example, Mary is hunting for apartments in Palo Alto. She has looked at many apartments on craigslist and rent.com. She is finding it impossible to keep track of the ones she liked. Bookmarking seems like a lot of work for so many pages and an overkill since she is sure that after this week she wouldn’t really be looking at these apartments again. Mary does not have to bookmark anything. If she wanted to revisit all the apartments she looked at on University Avenue, she could just search infoaxe with the query ‘university avenue’.

* Tagging – add labels to saved web pages to help organize them better.

Again, Check out our FAQ for answers to more questions.

Infoaxe is still very young and we have many more exciting features in the offing that we will be releasing over the next couple of months. So sign up, download the infoaxe toolbar and we hope you find it useful!

If you like Infoaxe, do tell your friends about it! You can also become a fan of Infoaxe on facebook (search for infoaxe on facebook and join the growing infoaxe community).

The Big Picture: The Infoaxe Vision
In a user’s Web Memory there is enormous knowledge and experience, very similar to what you would find with an avid book reader. Infoaxe connects a user with her Web Memory so that she can better reuse and tap into her Web experience. Think of it as your very own Bookcase for the Web where you have access to a copy of every page that you ever saw on the Web.

We also believe that if we connect you to your Web Memory and allow you to derive value from it, there is also an interesting side effect which is that your friends benefit!

Here is an example:
Ann: Hey do you think I should get the iPhone or the Google Phone?
Mark: Hmmm…tough call..but hey I remember this great review that I read a while back which compared the two and gave some great insights..
Ann: Do you think you can dig up that review again?
Mark: No prob…I use Infoaxe!! I can refind it
in no time from my Web Memory.