Flipora by Infoaxe. New Name. Same Great Product.
Infoaxe recently crossed 7M users! As we continue to keep growing at a breakneck pace, we are constantly thinking about ways to make the product easier and more fun to use. We have some exciting new features lined up for you in the coming months.
One of the big changes we are making is a name change from Infoaxe to Flipora. Infoaxe is the company and Flipora is our ONLY Product. Flipora is of course still the same great Web History Search Engine that you’ve been enjoying all these years.
Both domains will continue to work while we finish the transition. Let us know if you run into any technical issues as a result of this by emailing support@infoaxe.com and we’ll help you.
Why are we making this change?
Very simply, although we are nostalgic about Infoaxe (Info was short for Information and Axe was a play on access and a nod to Stanford where we first begin working on this idea and started the company
), we felt it was a little confusing to users. We had cases of people misspelling Infoaxe as Infoacts or Infoax and so forth.
We thought long and hard to come up with a simple, yet fun name and settled on Flipora. You can begin signing up for and using the web history search engine from http://www.flipora.com We are also timing this with an exciting new redesign of the site so we hope you like it!
Infoaxe Real-time Search
At Infoaxe, we launched our new Real-time Search Engine at the Real-time CrunchUp organized by TechCrunch in San Francisco. TechCrunch, VentureBeat & GigaOm covered our launch. Many thanks to Leena, Kim & Liz! The NYTimes & CNN also picked up the story which was exciting.
With Infoaxe’s Real Time Search you ask the question, ‘What’s popular now for X?’ (where X is your search query).
For eg. if you search for ‘iphone review’, Google shows a review of the first generation iphone from 2007 which is irrelevant now. Infoaxe on the other hand, shows a review of the iphone 3GS which is what is relevant NOW for such a query.
Infoaxe’s real-time search engine works by analyzing the aggregate attention data collected by our Web History Search Engine with over 2.5 million users. We know what the world is looking at NOW and leverage that data to figure out the most timely and relevant results for queries. Infoaxe’s ranking algorithms use signals derived from this aggregate browsing data to provide a real-time view of the Web for searchers. Instead of merely sorting results by time, Infoaxe’s algorithms use freshness as a signal alongside several other relevance signals to provide relevant results. We think the best result for a query is one that is as fresh as possible but not fresher ;P. We think Einstein would agree
.
Infoaxe does particularly well for queries relating to Shopping, deals, movies/sitcoms/ebooks etc. Check it out here and let us know what you think! This is just our first step out the door. We are constantly tuning our ranking our indexing algorithms so expect search quality to keep improving!
Friend Share – What are my friends reading today?
At Infoaxe, we are currently experimenting with a new Feature called ‘Friend Share’. You might have received an Infoaxe friend request/message inviting you to try out the service.
So, what is Friend Share?
With the deluge of information available on the Web, it has become much harder to sift through and find content(news, videos etc) that is relevant and interesting to us. At Infoaxe, we are hoping to make that sifting a little easier (and maybe even fun
) by letting you filter it via your friends.
Friend Share answers the simple question “What are my friends reading today?” You can,
- Stay up to date with news, videos and other interesting articles your friends are reading on the Web
- Share your favorite sites with your friends who will be able to see whenever you read an article on these sites (or watch a video)

[Image courtesy:http://blog.campography.com/]
Using Friend Share is very simple,
Step 1: Select the sites you want to share with your friends. You will be able to conveniently manage your shared sites later.
Step 2: Invite friends to follow (in a manner similar to Twitter, Friendfeed etc). Invite your friends so that, they can see what you’re sharing and you can keep track of what they are sharing as well. In your Friend Share home page, you will see updates from the friends you are following.
Webpages get added to your Feed on Friend Share ONLY if you have the extension installed with Record ON. You can get the infoaxe addon for Firefox here and for Internet Explorer here.
As always, at Infoaxe we are extremely careful with respecting your Privacy. We will never share anything without your explicit permission. You can always a delete a site later from your shared sites. You can also delete explicit items that are shared.
Click here to get started with Friend Share!
With Infoaxe, View a Page on IE at work, search & find it on Firefox at home!

One of the benefits of maintaining your Web Memory/History with Infoaxe is to keep your Web Memory in sync across multiple computers and browsers. For example, with Infoaxe you can view a page in your Internet Explorer browser at work and search and find it again from Firefox at home!
With Quick Links (which are like bookmarks), you can bookmark something in Internet Explorer and have it show up on Firefox! (and vice versa of course)
How cool is that?
It’s one unified web memory that you can maintain across ALL the computers and browsers you use. To reap these benefits make sure you have Infoaxe installed on ALL the computers and browsers you use.
You can find our Firefox addon here and our Internet Explorer Addon here.






